Case Study

User Engagement Design

The Problem

Users buy your product but stop engaging. They're on your list but unresponsive. Your real audience size is the people who reply when you reach out.

"You don't want a huge list. You want an engaged list. The gold isn't in the list anymore. The gold is in the engagement."

— Scott Stratten, UnMarketing

We redesigned the Pavlok.com engagement system from volatile response rates to consistent 50%+ SMS response rates.

The design moved from unpredictable engagement to a system that consistently delivers results.

45%+ consistent SMS response rates

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